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cultivation theory journal pdf

The purpose of this study is to examine the existing determination of cultivation theory, … We tested the theory’s prediction in a time series model with annual That is, heavy television viewers were more Despite the controversies it has elicited, a meta-analysis found small but consistent … Television stories give us an illusion of having a face-to-face interaction with the characters in the stories. Cultivation theory maintains that people who watch television stories repeatedly take the real world as similar to the stories. Then, those who are more intensely absorbed in television stories would be more subject to their influences. Cultivation theory assumes divergence between social reality and the television world; however, when the world created by television and the real world echo, resonance occurs and cultivation is even stronger (Gerbner et al., 1986). Journal of Communication and Education, 2015, 2 (2) 9 influence of cultivation theory, media still play an important role in shaping individuals’ views on real world. This theory substitutes the micro-level measurement with a macro-level measurement. The cultivation hypothesis offers an Cultivation theory hypothesizes that over time, heavy television viewers will see the world through TV’s lens. This theory, developed by George Gerbner in 1980, states that “The television set has become a key member of the family, the one who tells most of the stories most of the time” (as cited in Severin and Tankard, 2001, p.268). This is a critical analysis of how cultivation has been conceptualized in theory and research. 1.1 Theory The cultivation theory illustrates a relationship between media exposure and one’s concept of reality. An alternative for the Cultivation Theory is the Media Gravitation Theory developed by James Potter. Cultivation Theory George Gerbner (1998) defined cultivation as “the independent contributions television viewing makes to viewer conceptions of social reality” (p. 180). Cultivation indicators are examined for their meaning in texts, the meaning received by viewers, and the distinction between estimations and beliefs. Although Gerbner's cultivation theory has been extremely influential in analysis of media effects, Bandura's social cognitive theory, and in particular his application of the theory to mass communication, the social cognitive theory of mass communication (SCTMC), highlights how media messages may influence viewers both in short and long terms. Violence in Popular U.S. Prime Time TV Dramas and the Cultivation of Fear: A Time Series Analysis Abstract Gerbner and Gross’s cultivation theory predicts that prolonged exposure to TV violence creates fear of crime, symptomatic of a mean world syndrome. Cultivation suggests that media effects build over time through frequent, repetitive viewing. Cultivation Theory Humans also learn through media, according to the Cultivation Theory of communication. Although cultivation theory has received criticisms (see Potter, 1993), its major principles remain intact. PERCEIVED REALISM AND CULTIVATION THEORY Cultivation research has been very abundant in the mass communication research literature over the years (Gerbner, Gross, Morgan, Signoreilli, & Shanahan, 2004), and most of the research using perceived realism as a variable involves cultivation theory. Looking at the cumulative content and frequency of the messages being disseminated through various media outlets, the theory posits that an increase in media exposure will lead to an internalization of these media messages as reality. A review of nearly 1,000 media effects articles from sixteen major journals (1993–2005) identified cultivation theory as the most frequently cited communication theory. This critical analysis of the "cultivation" literature reveals 3 conceptions of the term: (a) George Gerbner's macrosystem explanation of mass media processes and effects, (b) a pattern of operational practices that searches for relationships between television exposure and a wide range of cultivation indicators, and (c) a general forum of explorations of media … Abstract.

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Publié le 21 février 2021 | Catégorie : Non classé | Accueil

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